Domaine Serene

EMÁJYN developed an entertainment strategy designed to promote premium wine producer Domaine Serene to current wine club members and prospective buyers through targeted events and experiential marketing initiatives. As one of Oregon’s preeminent and most celebrated producers with numerous estates across Oregon and Burgundy, France, Domaine was seeking an experiential slate that would help them stand apart from other leading premium producers in their home regions.

We developed eight epic experience concepts, including single-day events, both domestic and international multi-day experiences, partnership ideas, talent recommendations, and detailed itineraries.

The proposed event concepts were diverse and immersive, ranging from experiences that fuse the creative processes of crafting fine wine and making music, to cultural events featuring top tier talent and life-size wine labels murals painted real time on site. We explored a summer movie series with Hollywood creators featuring a live orchestra, and collaborations with leading beauty brands where guests had the chance to create their own fragrances tied to ingredients and themes from the local countryside.

We also created an array of multi-day destination experiences, including a French countryside getaway to their Burgundy estate with exclusive access to the region's top sites and restaurants, where winemakers, chefs, farmers, and foragers would provide hands-on learning in gathering, prepping, and creating a wine-paired meal. For the more adventure types, we curated a takeover of a National Geographic expedition ship, with a specially customized route and onboard experiences tailored for the vineyard.